Our Impact

What is Experience Rochester MN?

The Rochester Convention & Visitors Bureau was renamed Experience Rochester MN in 2018. Experience Rochester MN is the destination marketing organization (DMO) for Rochester, Minnesota. Destination marketing organizations are not-for-profit organizations charged with representing a specific destination and helping the long-term development of communities through a travel and tourism strategy. DMOs like Experience Rochester MN bring together businesses that rely on tourism and meetings for revenue.

For visitors, DMOs are like a key to the city. As an unbiased resource, DMOs can serve as a broker or an official point of contact for convention and meeting planners, tour operators and visitors. They assist planners with meeting preparation and encourage business travelers and visitors alike to visit local historic, cultural and recreational sites.

Experience Rochester MN is governed by a Board of Directors which normally meets on the fourth Tuesday of each month at noon. If you have any business for the Corporation Board, please contact Deanna Meyer, Chief of Staff, at dmeyer@minnesotasrochester.com

The mission of Experience Rochester MN is to stimulate economic growth through visitor spending with aggressive sales, marketing, partnerships and destination development strategies while facilitating the best possible visitor experience.

What is Rochester MN Sports?

The Rochester Amateur Sports Commission (RASC) was renamed Rochester MN Sports in 2018. Created in 1991 as a 501c3 nonprofit organization, the primary objective of Rochester MN Sports is to promote sports in the Rochester area by attracting athletic events to the city.

Rochester MN Sports works closely with Experience Rochester MN to identify and attract various sports events. Rochester MN Sports is committed to attracting sports events that will generate an economic impact in the community.

Why are meetings, sports and tourism important?

Travel and tourism enhances the quality of life for a local community by providing jobs, bringing in tax dollars for improvement of services and infrastructure, and attracting facilities like restaurants, shops, festivals, and cultural and sporting venues that cater to both visitors and locals.

Travel and tourism is one of the world's largest service exports and largest employers. In the United States, millions of jobs are supported by the travel industry. The industry generates billions of dollars in direct travel expenditures (www.ustravel.org). Indeed, travel and tourism are economic engines and destination marketing organizations are the key drivers.