Experience Rochester Tourism Master Plan

As Experience Rochester advances a long-range Tourism Master Plan for the City of Rochester, it partnered with the University of Minnesota Extension and Tourism Center to support the initial baseline research. This phase focused on assessing resident and business sentiment, evaluating Rochester’s image across key geographic target markets, and laying the groundwork to inform future tourism strategies and priorities.

Here’s the Executive Summary.

Here’s a Video Recap from Xinyi Qian, Ph.D., Director, University of Minnesota Tourism Center: