(Rochester, Minn) September 6, 2024 – Tourism professionals from across the region will gather in Rochester, Minnesota, for the Upper Midwest Convention and Visitors Bureau (UMCVB) Fall Conference, taking place from September 9–11, 2024 at the Mayo Civic Center. The conference serves as a premier event for destination marketing organizations (DMOs), providing attendees with valuable opportunities for education, leadership development, and networking.
This year’s conference theme, “Be Bold,” reflects a commitment to embracing innovative approaches and forging impactful partnerships that elevate tourism across the Upper Midwest. Over 200 industry leaders from Illinois, Iowa, Minnesota, Missouri, Nebraska, North Dakota, South Dakota, and Wisconsin are expected to attend, bringing together a diverse group of professionals dedicated to promoting their communities as must-visit destinations.
“Hosting the UMCVB Fall Conference is an honor for Rochester, as it brings together our tourism colleagues to collaborate, learn, and grow,” said Joe Ward, President of Experience Rochester. “Our industry has proven to be incredibly resilient, adapting to changing trends and overcoming challenges with creativity and determination. This conference is an incredible opportunity for tourism professionals to reconnect, gain new perspectives, and leave inspired to drive tourism forward in their communities.”
The UMCVB Fall Conference offers a robust lineup of educational sessions and workshops designed to equip tourism professionals with the latest insights and strategies in destination marketing.
“Collaboration is at the heart of everything we do in the tourism industry,” said Brent Cory, Board Chair of the UMCVB and President and CEO of Enjoy Eagan. “When we work together, we not only enhance our ability to attract visitors, but we also create lasting economic impacts for our local communities. Tourism drives significant revenue, supports small businesses, and generates jobs, making it a vital part of the regional economy. The connections and partnerships forged at the UMCVB Fall Conference are essential to our continued success and growth.”
Alison Zelms, Rochester City Administrator, will deliver a keynote presentation titled "Embracing Bold Collaboration: Creating Destination Vibrancy Through the Power of Partnerships." Her session will highlight the crucial role that Destination Marketing Organizations play in driving economic development, focusing on the theme "It All Starts with a Visit."
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