Shop, Save, and Win: Experience Rochester Unwraps Holiday Shopping Pass

ROCHESTER, Minn. (November 14, 2025) – Experience Rochester is helping shoppers get into the holiday spirit with the launch of the Rochester Holiday Shopping Pass: a free, mobile-exclusive digital pass offering special deals, discounts and a chance to win a $500 gift card while supporting Rochester retailers this season.

“The Rochester Holiday Shopping Pass celebrates the spirit of shopping local,” said Joe Ward, president of Experience Rochester. “It offers shoppers a fun and rewarding way to discover unique stores, enjoy exclusive deals, and support the small businesses that are the heart of Rochester.”

In addition to unlocking special promotions, every check-in at one of the 20+ participating retailers earns passholders points toward a $500 grand prize gift card, to be awarded on December 29, 2025.

Participating retailers include: Ama La Vita, Apoth-A-Teas, Bricks & Minifigs, Carroll’s Corn and Carroll’s Corner Convenience Store, Chappie’s Consignment for Dudes, Counterpoint, Garden Party Books, Janky Gear, Kismet Consignment Boutique, Knights Chamber of Rochester, Knights Menswear, The Nordic Shop, Pine Needles Quilt & Sew, POPPI Italian Leather & Apparel, Popus Gourmet Popcorn, Real Deals, Renning’s Flowers, Rochester Pet & Country Store, TerraLoco, This is Food Union, Thrive Boutique, Treedome Vinyl & Vintage.

The pass is free and instantly delivered via text or email by signing up at www.experiencerochestermn.com/holidaypass. The pass is valid from November 14-December 24, 2025.

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