Experience Rochester, Rochester Art Center, Rochester Civic Theatre and Rochester Downtown Alliance are pleased to announce a new, free event on three Thursday evenings in downtown Rochester.  Alive After Five: Party on the Mayo Civic Center Riverfront Plaza will take place August 17, 24 and 31, 2023, from 5:00 p.m. – 10:00 p.m. and will include live entertainment, food and beverage and activities for all ages.

“Alive After Five is a wonderful example of collaboration with great partners and aligns with the Downtown Rochester Task Force recommendations to bring more activities to downtown in a variety of ways for the community,” says Joe Ward, president of Experience Rochester and Mayo Civic Center. “We’re not quite ready to say goodbye to summer just yet and look forward to hosting Alive After Five at Mayo Civic Center over the next few weeks and more events in the future.”

PopROCKS, a high energy, immersive experience, kicks off Alive After Five on August 17. With three lead vocalists and the hottest live band around, PopROCKS delivers a night of entertainment unlike any other group. Members of the group enjoy a dynamic, high-powered chemistry that is as infectious to the crowds as the band's playlist of hit dance party jams.  Future musical acts include Rhino on August 24 and The White Keys on August 31.

In addition to live music, Alive After Five will showcase roving performers from Insphyre Performance each evening and activities that include yard games, photo booths, sidewalk chalk, free tours of the Rochester Art Center, ticket giveaways and more.

Food items will include unique summer-on-a-stick variations, grilled specialties, and sweet delights along with tasty and splashy summer cocktails & mocktails.

Find more information about Alive After Five and complete details at www.mayociviccenter.com/aliveafterfive.