Get Ready for the 2nd Annual Downtown Dazzle – Feel the Magic of the Season!

Following the tremendous success of last year’s event, we’re excited to announce the 2nd Annual Downtown Dazzle: Feel the Magic of the Season — a family-friendly winter-lighted parade coming to downtown Rochester! We expect up to 70 parade units this year (up from 40 in 2024!)

Save the Date:
Saturday, December 6th | Parade starts at 5:30 PM

This festive holiday parade will begin at the Rochester School District building on 6th Street SW, proceed east on 6th Street, then north on 1st Avenue SW, travel through the Heart of the City, and end at 3rd Avenue NW—Central Park.

✨ Free Admission – Open to the Public
🎄 All proceeds (after expenses) will benefit Rochester’s Salvation Army

Bring your family, enjoy the lights, and celebrate the season with us!