Staff from Experience Rochester MN (formerly the Rochester Convention & Visitors Bureau) will present the organization’s annual Report to the Community at a City Council Committee of the Whole meeting on Monday, August 13. (See a short video showing the impact of tourism and hospitality on the people of Rochester.) 
 

The report describes the organization’s strong commitment to contributing to the public good and promoting the vitality of the community, and to providing meaningful and positive visitor experiences.
 

“Tourism is the front door of our economy, and travel to our community positively impacts the people of our community,” said Brad Jones, executive director of Experience Rochester MN. “The first jobs of most workers in the U.S.—and Rochester—are in hospitality or are service-related,” he said. The new report demonstrates the commitment of Experience Rochester MN to promoting our community as an attractive travel destination and to strengthening the economic positions and opportunities for people in our community, Jones added.
 

Highlights of the report include:

  • Travel/hospitality/tourism is Rochester’s second-largest industry and supports the livelihoods of more than 14,800 local workers in the community.
     
  • Rochester hosted 3.34 million overnight visitors in 2017. Through this travel, $493 million in visitor spending was provided to our local hotels, restaurants, and stores. Visitor spending benefits our community’s businesses and supports their workforces. In addition, the growing number of visitors in town for conventions or meetings also positions Rochester as a more attractive site for new restaurants and entertainment establishments, which benefits our community members. Rochester’s level of amenities is made possible by visitors and could not be supported by Rochester’s population base alone.
     
  • Rochester, MN hotels are experiencing growth in revenues and rooms sold. Overall lodging revenue at Rochester’s 56 hotels was up 2.6% in 2017 compared to 2016, and up 15.3% in January-May 2018 compared to January-May 2017. Average daily room rates were up 2.6% in 2017 compared to 2016, and up 3.1% in January-May 2018 compared to January-May 2018.
     
  • The sales team from Experience Rochester MN is responsible for generating business for Mayo Civic Center, and their efforts created the opportunity for Mayo Civic Center to host 297 events in 2017, providing $3.6 million in revenue for the center.
     
  • During 2017 and the first half of 2018, Experience Rochester MN’s sales team generated an estimated $5.5 million in Mayo Civic Center revenue for future events.


For more information on the positive impact of Experience Rochester MN on the community, please review a short video here. The full 24-page report is available for download and viewing below.