Certified Tourism Ambassador (CTA) Program

Become a CTA!


Individuals working in Rochester's hospitality industry are invited to be trained as Certified Tourism Ambassadors (CTAs). CTAs exemplify excellence in hospitality by delivering quality guest experiences and serving as knowledgeable ambassadors for our city. The CTA program is part of Rochester's one-of-a-kind hospitality initiative, Experience Accreditation.

Program Overview

Over 1,500 individuals have been trained as Certified Tourism Ambassadors since the CTA program was launched in Rochester in 2011. The program is a nationally recognized certification program for the tourism and hospitality industries. Tours and classes are offered to all individuals involved in the tourism/hospitality industry (Mayo Clinic employees, hotel staff, restaurants, volunteers, etc.). The program teaches best practices and ensures that CTAs understand their role in turning every visitor encounter into a positive experience and helping to position Rochester as a destination of choice.

There is a one-time, non-refundable, non-transferrable application fee of $40 per person for the four-hour Mayo Clinic/City tour and classroom session. There is also an annual $35 renewal fee. The program is designed for everyone including frontline staff, management, and executive staff, and provides national certification.

CTA Benefits

Upon successful completion of the program, CTAs receive: 

  • A certificate and gold pin, showing your designation as a CTA
  • Invitations to CTA program networking events
  • CTA "rewards" through discounts and participating restaurants, attractions, etc.  

How To Register 
Visit www.CTANetwork.com for more information about the CTA Program. As an Accredited Provider, Experience Rochester MN presents the official CTA designation on behalf of the Tourism Ambassador Institute. Due to Covid-19 our upcoming training dates are currently on hold - please contact us for further information. 

For more information about the Certified Tourism Ambassador program, contact:
Experience Rochester MN at 507 288 4331 or info@minnesotasrochester.com.